I came across this article recently on the part that UX (User Experience) has to play in R&D within the Pharmaceutical industry.
It's something that interests me deeply, not just because I recruit into the Pharmaceutical sector, but previous to that, I recruited into the UX space. When you think about it, it seems obvious. Shouldn't we be wanting to make it as simple as possible for these amazing scientists to do their jobs? The tools, the software, everything should be geared towards a seamless and awesome 'User Experience' for these guys & gals.
The digital age is well and truly upon us and has been for quite some time in fact. Pharma companies are at the forefront of innovation when it comes to new treatments and medicines. But surely the technology that is used to help them get to that 'end goal' should be too? If it's not, how much are we potentially missing out on?