You may not know it but May is Food Allergy Action Month and it's great to see backing from a Global Pharma company as well as celebs like Sarah Jessica Parker around the seriousness of food allergies.
I have a close family member who has suffered from a severe food allergy for a number of years it's great to see awareness being pushed in a big way.
May is Food Allergy Action Month, and Mylan is making the most of it. On the heels of its debut of a hard-hitting TV ad showing a young woman having a severe allergic peanut reaction, Mylan is launching a consumer-generated media initiative with spokeswoman actress Sarah Jessica Parker. Called “Anaphylaxis: For Reel,” the program is inviting children and their families to create and submit short educational films about living with and managing severe allergies. Parker’s 13-year-old son James Wilke has severe peanut and hazelnut allergies, and so she knows the risk of anaphylaxis firsthand, Mylan said.